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cauliflower tacos

Cauliflower Tacos | Brand New Vegan

About Brand New Vegan


Brand New Vegan is a recipe blog dedicated to helping people transition to a whole foods, plant-based, vegan diet.

Not only are all my recipes “plant based” , they are also oil- free, with minimal use of sodium.

I focus mainly on the ‘comfort foods’ many of us grew up with, which makes the initial transition to a Plant-Based Vegan Diet much easier.

I personally grew up in the Midwest, so I use many of the southern recipes from my childhood.  I also spent 15 years living in Texas and New Mexico, so include many of my Southwestern / Tex-Mex favorites as well.

Many non-vegans think we deprive ourselves of good food – my aim is to prove them wrong 🙂




  • Recipe Conversion to Plant Based
  • Product Reviews
  • Sponsored Posts


Blog Stats


  • Launched November 2013
  • Over 190,000 Page views per month
  • Over 4,200 Email Subscribers
  • Over 19,000 Facebook Fans
  • Over 5,900 Pinterest Followers
  • Over 30K Overall Followers


Facebook Audience


  • 88% Women
  • 24% 45-54 years old
  • 21% are 55-64 yearsvold
  • 57% are using Mobile Device
  • 43% Desktop




I currently accept advertising as long as it is for anything that :

  • Is Meat, Dairy, Egg, and Oil-free
  • Does not use animal products such as leather, wool, etc



About Chuck Underwood


familyChuck currently lives in beautiful Portland, OR with his wife, daughter, and 4yr old grandson …(plus Winston the cat).

Working as a Technician by night, and a master chef on the weekends, Chuck loves to cook wholesome, healthy, recipes that show just how simple, nutritious, AND tasty a whole foods, plant-based diet can be.

Too many people are needlessly suffering from the effects of the “Standard American Diet”. Changing our diet to incorporate more plant foods is the easiest and least expensive way of regaining ones good health.




For more information email ….   chuck at brandnewvegan dot com