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    Home » All Recipes » Beans & Legumes

    Meatloaf Monday - Hippie Loaf

    Published: Oct 1, 2014 · Modified: Apr 6, 2022 by Chuck Underwood · 18 Comments

    Jump to Recipe·Print Recipe

    Well….not exactly meatloaf.   Maybe vegan veggie loaf?  Rice and bean loaf?

    None of these terms really get your mouth a waterin' do they?

    How about HIPPIE LOAF?  As someone raised in the '70's I can surely relate 🙂

    Because really that's what it's called.

     

    hippie loaf

     

    And I want to thank Lindsay Nixon over at Happy Herbivore for coining the term "Hippie Loaf",  and for the most excellent recipe.

    Like I said, I DID grow up in the '70's and meatloaf sandwiches were definitely part of my upbringing.  I can still remember mom with both hands in the bowl squishing all the ingredients together.  Only today thee's no meat, no eggs, and no dripping grease to content with.

    This version actually reminds me a lot of Jeff Novick's Bean Burgers. 

    Black beans, rice, tomatoes, and spices, with the addition of a few veggies baked in a meatloaf pan until golden brown and firm.  And don't forget the ketchup.  Yum.

    Hippie Loaf

     

    The instructions are pretty easy, and I'll admit I cheated and broke out the food processor.  If you don't have one, maybe pull out the shredder or mandolin because you want these veggies chopped up pretty fine.

    I started with the carrots, onion, and garlic and pulsed them down pretty fine.  Add these to a large bowl.  And I do mean large - you'll need it later.

    hippie loaf

    Next I chopped up the celery pretty small, stirring everything together with my spatula.  Than I added the chopped mushrooms and rice.

    To make this as easy as possible, I used a package of Boil in Bag Brown Rice.  It's quick (like 10 minutes) and easy, with very little leftover (you'll only need a cup).  If you happen to have white or brown rice already made up in the fridge - awesome.  If not - Success Boil in Bag - that's the ticket.  I should mention that in the original recipe Lindsay calls for a cup of cooked Quinoa.  I substituted rice because that's all I had.  Feel free to try it both ways.

    Next in a separate bowl I drained and rinsed 1 can of low sodium Black Beans.  Smash them up pretty good with a potato smasher and stir this into the big bowl of veggies.

    Next add the italian seasoning, and whole wheat flour.  Again the recipe called for brown rice flour.  Brown rice flour?  I don't know about you but that's not something that's ordinarily on my grocery list.  Use what you got.

    Finally add the ketchup and soy sauce.

    Now for the fun part, stick both hands in there and go to town.  Squish, squish, squish.  Mix it all up together real good. Yeah it's kinda gooey, but it washes off 🙂

    hippie loaf

    For those of you that follow a McDougall/Esselstyn no added oil diet - I'm with ya.  But I really think you want to grease your pan somehow or it may stick.  Even Lindsay says to grease your pan.  I used just a tiny bit of Crisco and smeared it around until it was lightly covered.

    Now scrape your mixture into the pan and pat it down with your rubber spatula.

    Bake at 350 degrees for 1 hour.  I pulled mine out at about 50 minutes or so and spread a thin layer of ketchup on top before baking the last 10 minutes.  You know, just like mom used to.

    I'll have to admit, this was GOOD and I will definitely make it again.  I love sandwiches and this makes one mean sandwich as you can see in the picture.

    And if you get this sudden urge to pull out a few Grateful Dead albums during dinner -

    You can thank Lindsay for that 🙂

     

    Print
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    meatloaf

    Meatloaf Monday - Hippie Loaf

    5 Stars 4 Stars 3 Stars 2 Stars 1 Star 3.6 from 7 reviews
    • Author: Brand New Vegan
    • Prep Time: 30 minutes
    • Cook Time: 1 hour
    • Total Time: 1 hour 30 minutes
    • Yield: 4 1x
    • Category: Main
    • Cuisine: American
    Print Recipe
    Pin Recipe

    Description

    Meatloaf sandwiches were definitely part of my upbringing. This vegan hippie loaf will definitely satisfy the craving.


    Ingredients

    Scale
    • 1 can Black Beans ((150z))
    • 1 Onion ((diced))
    • 3 cloves Garlic ((minced))
    • 1 Carrot ((minced))
    • 2 ribs Celery ((minced))
    • 1 cup Mushroom ((diced))
    • 1 cup Cooked Brown Rice
    • 3 Tbs Whole Wheat Flour
    • 1 Tbs Italian Seasoning
    • 2 Tbs Ketchup
    • 2 Tbs Low Sodium Soy Sauce

    Instructions

    1. Preheat oven to 350 degrees.
    2. Lightly grease a meatloaf/bread pan and set aside
    3. Chop and mince all veggies fine and add to a large bowl
    4. Add chopped mushrooms and rice.
    5. Drain and rinse the Black Beans and mash with a potato masher. 
    6. Add beans and remaining ingredients to bowl and mix well by hand.
    7. Scrape into pan and pat down firmly with spatula
    8. Bake for 1 hour until browned on outside
    9. Allow to cool and firm for 15-20 minutes

    Notes

    Optional: You can an lightly coat the top with ketchup before finishing the last 10 minutes of baking.

    Did you make this recipe?

    Tag @brandnewvegan on Instagram and hashtag it #brandnewvegan

     

    meatloaf

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    Reader Interactions

    Comments

    1. Amy

      March 30, 2024 at 2:37 pm

      Would love to know what size pan you used. Thank you!

      Reply
    2. Miranda

      July 06, 2023 at 6:27 pm

      This recipe is really delicious. I changed it a bit with what I had on hand but it turned out VERY GOOD. I didn't have mushrooms and don't digest them very well anyhow so left them out. I used Pinto beans instead of the Black beans. It was quick and easy to make.. I will be making this recipe again with Black beans next time.

      Reply
    3. M.A.

      January 04, 2023 at 12:48 pm

      I made this to take for my Thanksgiving dinner along with mashed potatoes and peas. It’s easy and wonderful and just like meatloaf, it gets better every day.

      Reply
    4. Cheryl Mae

      January 21, 2020 at 11:01 pm

      I loved this loaf. Like you, I was missing my meatloaf sandwiches. I cooled the leftovers in the fridge and cut thick slices for sandwiches the next day on rye bread with mustard. They were delicious.

      Reply
    5. Kaye

      January 13, 2020 at 4:21 pm

      Maybe I did something wrong but mine didn’t firm up after 1 hour. I’ve reshaped into burgers and baking an additional 30 minutes.

      Reply
      • Kaye

        January 16, 2020 at 12:14 pm

        Update after I baked into burgers it’s great! Taste is great! I will make again!

        Reply
    6. Suanne Hiller

      July 10, 2016 at 8:01 am

      I made this last night. The flavor was delicious and the house was filled with a wonderful, homey smell. My only problem was that it didn't hold together like a loaf. When I cut into it it, it fell apart into moist crumbles. I'm thinking the onions and mushroom should have been sweated before combining with other ingredients??? But, this combo will be delicious in stuffed bell peppers...tonight's dinner. 🙂

      Reply
    7. Naomi

      July 28, 2015 at 6:29 am

      Just made this, was really nice! Will definately make again. Thanks for this recipe (:

      Reply
    8. diane

      February 15, 2015 at 3:16 pm

      I baste the top of my loaf with a mix of ketchup, garlic powder and Dijon or any good hearty mustard. I love the flavor after the load is cooked. Kinda sweet and tangy...I guess that goes back to my days of using mustard and ketchup on hot dogs and hamburgers. Ha.. I am going to also invest in a silicone loaf pan. I will try this recipe tomorrow. Looks so good and I love all the ingredients...

      Reply
    9. Risa

      December 04, 2014 at 6:26 pm

      I enjoy this recipe. My 19 year daughter love The Hippie loaf. The parchment work well.

      Reply
    10. Da St

      October 04, 2014 at 6:54 pm

      As an alternative to greasing the pan, you could line it with kitchen parchment paper.

      Reply
      • Cheryl Mae

        January 21, 2020 at 9:25 pm

        Or use a silicone loaf pan. I made this and loved it, especially in sandwiches the next day on rye bread with mustard.

        Reply
    11. Frozenveg

      October 04, 2014 at 4:45 pm

      I can't wait to try this - it's been an age since I've tried veggie loaf! Oh, and BTW--you can LICK your fingers off after making the loaf--you couldn't do that with Mom's meat loaf! 🙂 And I'll be using a silicone loaf pan, so no oil required (Mother's Day presents last year consisted of various silicone bakeware, thanks to heavy hints by me).

      Reply
      • Chuck Underwood

        October 05, 2014 at 7:38 am

        Let me know how you like it!

        Reply
    12. Jennifer

      October 02, 2014 at 6:40 am

      My attempts at Veggie Loaf has been rough. I think it's because they call for fake meat alternatives and I'm not usually into them. Yours sounds and looks amazing and I just might have to try it! I'm sad that Vegan MoFo is over already this year and hope to connect with vegan bloggers thru out the year. Swing by my place when you have a chance! I'm also giving away a package of organic chia seeds today over at my blog 🙂

      Reply
      • Chuck Underwood

        October 02, 2014 at 7:51 am

        I wish I could have devoted more time to Vegan Mofo than I did, but working 12-13hr shifts, and graveyard to boot, 3-4 nights a week doesn't leave much SLEEPing time let alone blogging time. And every day? Wasn't going to happen. Too bad because I tried real hard the first week and my traffic shot through the roof. Oh well. Hope you like the recipe - my whole pan is gone already. This really does make awesome sandwiches!

        Reply
      • Giselle Jimenez

        December 29, 2018 at 11:59 am

        I make a similar veggie loaf but add nuts, cheese, brown bread and eggs to bind. Yummy

        Reply
        • Acatlady2

          November 11, 2019 at 8:59 pm

          This is a vegan recipe. No eggs or cheese allowed. Giving it a try as I really miss my meatloaf sandwiches with mustard. Thanks, Chuck..

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